Synonyms and alternatives Keyword co-occurrence – what would other high-quality material include? Rich extracts Rich snippets are a powerful tool for increasing click-through rates. We are naturally drawn to ads that stand out in search engine results. Anything you can do to improve click-through rate attracts more users and makes your search engine listings more effective. Consider possible ranking improvements through increased engagement, and you can have a low-input,
high-return SEO tactic. Which code snippets are most relevant to your business will depend on what you do, but schema.org is a great place to start . Image optimization Image SEO can drive significant traffic under the right circumstances. And again, our thoughts jewelry retouching service on context are important here. Google does not (yet) use image content, so site and page context and basic optimization are crucial here. As an example, I'm looking for a Hobbit Hole playhouse for my five-year-old, and the search brings up image results:
I can dive right into those image results and find a slew of options, then use the image to lead me to the site that sells the theater. Optimizing your images increases the chances of improving visibility in image search results. Image optimization is technically simple: Image name - provide a name that clearly describes what the image is. Alt text - use descriptive alt text to help those who can't see the images reinforce the content of the image. Add OpenGraph and Twitter maps for the image to be used in social shares.